Platform Guide

An introduction to the Audiens platform

Create an Account

To start using Audiens, first sign up and create an account on audiens.com. An account activation link will be sent to the email address you provide, so please ensure this is entered correctly and check you are able to receive emails from audiens.com. Also make sure your company name is entered accurately, as this will be displayed on all external channels you select.

Login to the Audiens Dashboard

Visit audiens.com and login to your activated account using the email and password you supplied.

Add Sources

Before defining audience segments you need to onboard all your data sources. To do this, simply click the “Sources” option on the Audiens Dashboard menu and select “My Sources”.

This is where you will see all the data sources you currently have integrated and can click to review or manage each.

To set up your new source, click “+ Add New Source” and select an integration option based on the origin of your data, for example JavaScript code for adding to websites.

Activity Stream

Once a source has been setup you can verify the traffic by visiting the “Activity Stream” section. This displays real-time data coming from each of your sources.

Add Audiences

Once data sources have been added and a live stream of activity can be seen, you are ready to create groups of customers using our modelling tool.

We call these customer groups “Audiences”. Select “My Audiences” from the “Audiences” section of the Audiens Dashboard.

All the data collected from your sources will be displayed in this section. “My Audiences” is where you will review and manage any audiences you have defined.

To add a new audience, simply click “+ Add Audience” and add a name for your audience and it’s category.

Select “Show More” to configure advance settings for the audience:

Period:
The segment uses data from the last 7, 10, 15 or 30 days.
Visibility:
Private audiences can only be used by the data provider.
Public audiences are available on the Audiens data-marketplace for third parties to buy. The data provider can specify black and white lists to precisely control who is able see and buy public audiences.
Price:
The cpm (cost per thousand) price if the audience is public and available for third parties to buy on the data-marketplace.

Note: Price is only required for public audiences. Price must be set before the audience is shown on the data-marketplace.

The audience modelling tool displays a real-time estimate of the segment composition based on your total number of customers.

Synchronize Marketing Channels

Each audience that is modelled can then be published to a wide range of marketing and advertising channels. Simply select “Channels” on the Audience Dashboard to review and manage your active channels.

Many channels have seamless integration and only require you to switch the channel on.

Other channels require some additional configuration, such as channel credentials. In that case, selecting the channel will display a simple step-by-step wizard to guide you through the initial setup process.

Data Exchange

Audiens allows you to monetize your chosen audiences using a simple revenue-share model. The Audiens data-marketplace allows select data to be modelled into audiences and publicly sold to third parties.

All revenues generated from the sale of these audiences are displayed in the “Data Exchange”. It clearly shows the data buyers, the media agencies and the advertisers that generate the income for each of your active marketing channels.



Note: The revenue share model applies only to public segments sold on the data marketplace

In this section you are able to generate reports, across the chosen date period, for:

Revenues:
The total revenue generated for the channel and the revenues over time
Top Agencies:
Detailed information about the data buyers
Top Channels:
Detailed information about the channel
Top Advertisers
Detailed information about advertisers

Note: Some channels may provide fewer information concerning the data usage report.